How-to improve product image
A few basic definitions are required to understand your product.
First it is important to give a clear definition for your product or service –
a product or service is the total experience of the customer or consumer has
when dealing with an organization.
From the above definition - to understand your product - it can be seen that a
product is more than the actual item being sold but a whole range of other
things, which make up the experience of consuming the product. For example the
following should be considered:
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Product itself is most closely related to – Function,
design, features, efficacy, price and packaging.
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Services related to the product – Before sales service,
after sales service, delivery, availability, advice, finance, guarantees,
add ons, warranties, during sales service.
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Intangibles related to the product – Quality perceptions,
value perceptions, reputation, other user recommendations, corporate image,
brand name and organization.
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